

As the fastest-growing motorsport in the world right now, drifting has gone global with no signs of slowing down. In Kenya in 2024 we have experienced a huge growth and interest in the sport, with several drifting events already taking place, including the East African Drift Championship, the Tuner MotorShow Event, several showcasing events as well the RevUp car park takeover at Adams Arcade. The opening of a dedicated “drift academy” by Crabmen East Africa in Mogotio, Baringo County also adds huge potential to the growth of this very exciting sport.
RIZALIFE LTD (Kenbroth Collagen Peptides) are excited to be sponsors of the BMW e30 Drift Car, which is built, maintained and drifted by BOOSTED AUTO254. Under master drifter @Popenjie, it has already won second place overall in East Africa, along with several awards for best car and most popular driver in 2024.
RIZALIFE LTD

WHAT IS DRIFTING ?
Drifting is the fastest-growing motorsport in the world right now, it has gone global with no signs of slowing down. In Kenya it has grabbed the interest of so many in a very short while with several drift events already taking place including the East African Drift Championships in December at Whistling Morans, Athi River.

BMW e30 by BOOSTED AUTO254
Built from scratch by BOOSTED AUTO254 in Langata, this BMX e30 classic has been fully modified for drifting sport. Powered by a fully modified 1JZ Toyota engine, ChaseBays Hydro-brakes adjust the braking forces, Maxpeedingrod's coilover suspensions are fitted all round and the engine powered by a FuelTech FT450 ECU, this machine is an absolute beast on the track, . . . thrills, fun and adrenaline are guaranteed for drivers and spectators !

East African Drift Championships
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Boosted Auto Langata
Built, maintained and drifted by Boosted Auto254 in Langata. An authorised Subaru service centre, who specialise in all aspects of motor mechanics where you can solve any simple faults, get your service and safari checks, all the way up to high-octane specialist motorsports tuning and modifications at Boosted.
Find them here : BOOSTED AUTO254

Eat. Sleep. Drift. Repeat
In drift events the drivers race to successfully complete a course while being judged point-by-point on the quality of their drifting skills. They intentionally make the car spin sideways, causing the car to oversteer, in order to achieve a drift state.

Sideways is the new forward
The screeching noise of spinning tyres and the ridiculous amounts of tyre smoke is incredible, all adding to the excitement of the event. In tandem drifting 2 drivers will compete at high speed, with one driver leading and the other driver chasing while inches away from each other, operating right at the edge of control.

THE ENGINE
The car is installed with a 2500cc non-VVT-i 1JZ Toyota engine, modified from twin-turbo to a Celica T3 aftermarket turbo, with a Subaru front mount intercooler, cone filter intake and a Subaru performance radiator. It is coupled to a BMW F10 Getrag 5 speed manual gearbox and is powered by a FuelTech FT450 ECU engine management system.
photo : @shift_nation

THIS IS HOW WE DRIFT
The screeching noise of spinning tyres and the ridiculous amounts of tyre smoke is incredible, all adding to the excitement of the event. In tandem drifting 2 drivers will compete at high speed, with one driver leading and the other driver chasing while inches away from each other, operating right at the edge of control.
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